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THE EXPERTS BEHIND FORTY BRANDS

“Supporting ambitious brands entering the UK retail market.”

Expert Guidance at Every Stage

THE TEAM

PARIS CHARLOTTE

FOUNDER
Brand research and UK Market Entry

A fashion graduate with relevant experience in the UK retail property market, Paris specialises in brand research and market entry. She works closely with emerging brands seeking a physical presence in the UK, securing considered locations that support visibility, growth, and long-term success.

STEPHEN FIXMAN MRICS

COMMERCIAL PROPERTY SPECIALIST
Retail property strategy and UK Expansion

A commercial property specialist with a proven track record in launching and scaling iconic brands, including his position as GAIL’s Bakery acquisition surveyor for 20 years taking them from a single store to over 200 across the UK. Stephen approaches property as a strategic partnership between advisor and client and currently leads UK acquisition programmes for established international retailers, including Kookai. 

Socials/Marketing Consultants

CARLY WOLF

SOCIAL MEDIA DIRECTOR
Social strategy, research and brand communication

Carly is Social Media Director at Forty Brands, with a background in PR and marketing, including early experience at Clarins. She leads social content strategy, supported by strong research, organisation, and brand communication skills.

PAUL SHEFRAS

BRANDING & MARKETING DIRECTOR
Brand positioning and marketing delivery

Paul is a branding and marketing specialist with over 28 years’ experience, supporting brand positioning, marketing strategy, and high-quality document production across commercial projects.

Strategic Consultants

TOM MOLNAR

BRAND CONSULTANT/MENTOR
Brand growth & retail scale

Tom Molnar is the Co-Founder and CEO of GAIL’s, one of the UK’s most successful and widely recognised food brands. Since launching GAIL’s, Tom has overseen its growth into a national business, building a brand renowned for quality, consistency, and community led expansion.

JONATHAN HARVEY

ARCHITECTURAL CONSULTANT
Design led environments

Jonathan Harvey is Co-Founder and Director of Holland Harvey Architects, a London based studio known for thoughtful, design led environments that balance commercial ambition with social and environmental responsibility. 

Holland Harvey is a certified B Corporation practice.

CHERRY ELLIOTT

CONSULTANT SOLICITOR
Legal guidance UK retail property


Cherry Elliott is a commercial property solicitor at Talbots Law, with over 25 years’ experience advising across the UK property sector. She is known for her commercial, pragmatic approach, providing clear and strategic legal guidance on all property matters.

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